East Leicestershire and Rutland Clinical Commissioning Group is supporting the new Dementia Friends campaign to help people develop an understanding of dementia and turn it into action to help people in their community living with the disease.
Dementia is arguably the biggest health crisis facing the UK – there are currently 665,065 people in England who have dementia and an estimated 21 million people in England have a close friend or family member with dementia.
Public Health England and the Alzheimer’s Society have come together to inspire the Dementia Friends campaign, which is being supported by ELR CCG, which is encouraging people in East Leicestershire and Rutland to become a Dementia Friend by watching an interactive video online to increase their understanding.
The campaign aims to create a network of one million Dementia Friends across England by 2015. As part of the campaign adverts will appear on TV and in the press from 7 May.
For further information on the campaign and how to become a Dementia Friend, please visit www.dementiafriends.org.uk